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Does Gender-Focused Advertising Work?
Amelia Cardin 于 1 月之前 修改了此页面
Corporations spend billions of dollars every year in the pursuit of shoppers for his or her products. Focused advertising is simply one of many ways that advertisers try to earn our hearts and onerous-earned cash. It is a method for deciding what merchandise to place before a given audience -- kids watching cartoons are bombarded with commercials for Herz P1 Tracker toys, while networks devoted to sappy romantic comedies would possibly air tampon and hair dye commercials -- however it additionally involves the content material of the industrial. Is the product spokesman a tough soccer player that can attraction to males in the viewers, or is the ad filled with ladies gabbing over cocktails, emulating the type of life-style that many women need? Like most other ads, they can be hit-or-miss. When Advert Age compiled the top 100 advertising campaigns of the 20th century, most of them may very well be thought-about somewhat unisex -- Smokey the Bear advised everybody, male or female, that they might prevent forest fires, and both men and women had been entertained by the Energizer Bunny.
The top-rating ad that could be thought-about male-oriented was the Marlboro Man, who depicted a rugged power that many men desired and got here in at No. 2 on the listing. But a scan of Ad Age's Top one hundred campaigns reveal just how few ads are geared towards ladies, suggesting they could not take precedence in an advertiser's mind. And within the few adverts aimed at women, advertisers have confirmed woefully insufficient. Advertisers too often fall back on gender stereotypes than on intelligent, distinctive approaches to a product. Whereas the quality of the ad could also be more vital than its viewers, advertisers show no indicators of slowing their targeted approach. In recent years, Facebook users have been subjected to promotions based mostly on data of their profiles. Girls assimilate extra info from a business than men do. It's unclear whether or not gender of a spokesman makes a difference to the viewers
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